Photos: Alice Gao
There was a time when Jack Daniels gave me the visual of paper bagged bottles, barrel fires and slurry conversations. Those memories lack reason and as they fade to black new and more meaningful connections are made. It’s interesting to see how the company connects itself with images of tradition and crafts to create perceptions of value and history. This concept seems to work well, I’ll assume its the hands on rugged appeal that associates the two brands. Both of which leave the impression of gritty yet refined personalities.
It’s amazing to see how Type bookstore in Toronto brings books to life by stacking and shifting. Every moved planned and carefully orchestrated with seamless timing is undoubtedly a tricky task. A simple idea along with countless hours of dedication all captured and edited down to a little less then 2 minutes. I’ve never seen books so happy before.
This is one of those ideas that make you think. The idea changes the way we protect our head while riding a bike. An invisible helmet. Clearly that sounds much better then cruising around wearing a walnut. I guess the question maybe how sensitive it is and how much it would cost to replace? I’m not sure if the beauty of the idea is in the process or the product itself. But I have to say, it is all but invisible. And the funny thing is that the idea turns into an even bigger walnut…